Data analytics is the systematic process of examining, cleaning, transforming, and interpreting data to discover valuable insights and support informed decision-making. It involves utilizing a variety of techniques and tools to uncover patterns, trends, and correlations within data sets. By converting raw data into actionable knowledge, data analytics empowers organizations to optimize operations, improve strategies, enhance customer experiences, and drive innovation. It plays a pivotal role in harnessing the full potential of data to gain a competitive edge in today's data-driven world.